Digitization is a multi-layered development in which one easily can lose the overview. However, there are a few clear avenues for entrepreneurial tourism practice that need to be reconsidered, with the primary objective of increasing productivity and earning more revenue: (1) business model configuration (macro level), (2) process design (micro level) and (3) dealing with … Continue reading Digitization in Tourism – Hold your breath and focus!
Recently I traveled to the US to attend an international tourism research conference. I encountered a pricing behavior of the tourism industry which I have been familiar with for some time. However, it has never ever upset me as much as this time (I shall not use the p…o… word in public). Having stayed in … Continue reading How to violate every rule in pricing behaviour – and get away with it
Accommodation models are becoming increasingly hybrid. What began with the rapid spread of B & B continues with a growing number of serviced apartments. Thus, a globally widespread form of accommodation (finally) sets foot in Switzerland - for the benefit of the guests as well as the providers. To the surprise of some hoteliers, (serviced … Continue reading Serviced Apartments – finally arriving in Switzerland for the benefit of all
An exclusive market study by DGT and AIEST for the ITB Berlin Speakers: Profs. Jürgen Schmude (President of DGT), Harald Pechlaner (President of AIEST), Christian Laesser (Secretary General of AIEST) Tourism is threatening to suffocate itself: due to the limited space, further growth in tourism inevitably leads to ever more and ever greater conflicts in … Continue reading Overtourism – How do we not destroy what we travel for?
Dairy farmers are trying to regain dwindling margins. Tourism should be acting like them. No - I did not smoke too much. No, I am not an old Communist who - with the aim of "learning to win" - looks back romantically on Soviet-style socialism. Rather, in the last few days, two messages have gotten … Continue reading Learning from dairy farmers means learning to win!