Digitization in Tourism – Hold your breath and focus!

Digitization is a multi-layered development in which one easily can lose the overview. However, there are a few clear avenues for entrepreneurial tourism practice that need to be reconsidered, with the primary objective of increasing productivity and earning more revenue: (1) business model configuration (macro level), (2) process design (micro level) and (3) dealing with … Continue reading Digitization in Tourism – Hold your breath and focus!