Dynamic pricing in winter sports resorts: No trivial “exercise”

More and more winter sports resorts are implementing dynamic pricing systems to strengthen their profitability. However, the dominant orientation towards demand-dependent sales maximization is not enough. Prices inhibit a large number of different properties, which should be integrated into pricing. And then there is another important ingredient missing from any “normal” dynamic pricing (in other … Continue reading Dynamic pricing in winter sports resorts: No trivial “exercise”

How to violate every rule in pricing behaviour – and get away with it

Recently I traveled to the US to attend an international tourism research conference. I encountered a pricing behavior of the tourism industry which I have been familiar with for some time. However, it has never ever upset me as much as this time (I shall not use the p…o… word in public). Having stayed in … Continue reading How to violate every rule in pricing behaviour – and get away with it