“Picking up visitors” was yesterday – Myths in destination marketing must be demystified

by Pietro Beritelli and Christian Laesser Please note: This contribution is an abstract of a paper in the recent “Jahrbuch der Schweizerischen Tourismuswirtschaft”. We will provide a full English version soon. Current approaches to destination marketing with the aim of "picking up/ attracting visitors" with the help of communication and sales promotion are under increasing … Continue reading “Picking up visitors” was yesterday – Myths in destination marketing must be demystified

Dynamic pricing in winter sports resorts: No trivial “exercise”

More and more winter sports resorts are implementing dynamic pricing systems to strengthen their profitability. However, the dominant orientation towards demand-dependent sales maximization is not enough. Prices inhibit a large number of different properties, which should be integrated into pricing. And then there is another important ingredient missing from any “normal” dynamic pricing (in other … Continue reading Dynamic pricing in winter sports resorts: No trivial “exercise”

Destination branding: It is time to surrender in ​dignity to the impossibility of this task!

Destination branding is one of the key instruments in destination marketing. The article shows that we should end the dance around this golden calf sooner than later. Only a few are claiming that branding is not one of the key instruments in destination marketing. A destination must be positioned in the market, and guests should … Continue reading Destination branding: It is time to surrender in ​dignity to the impossibility of this task!