Digitization is a multi-layered development in which one easily can lose the overview. However, there are a few clear avenues for entrepreneurial tourism practice that need to be reconsidered, with the primary objective of increasing productivity and earning more revenue: (1) business model configuration (macro level), (2) process design (micro level) and (3) dealing with … Continue reading Digitization in Tourism – Hold your breath and focus!
Digitization is on everyone's lips. We are fascinated by all new possibilities and in joyful expectation about what the future may bring. However, and in relation to the data (big data), which we generate and leave behind from all our activities in Cyberspace, there is - and quite rightly - an ambivalent relationship. In times … Continue reading Digitization – What is really going on? A sober view of a fascinating phenomenon