Dairy farmers are trying to regain dwindling margins. Tourism should be acting like them. No - I did not smoke too much. No, I am not an old Communist who - with the aim of "learning to win" - looks back romantically on Soviet-style socialism. Rather, in the last few days, two messages have gotten … Continue reading Learning from dairy farmers means learning to win!
Switzerland contributes a great deal to the attractiveness of Europe as a destination for Chinese people. But the number of easily accessible destinations – e.g. due to the abolition of visas, visa facilitation, and better air links - is rapidly increasing for Chinese tourists worldwide. In the competition for their holiday budgets, Europe and … Continue reading Switzerland constitutes a very good reason for Chinese people to travel to Europe – but the competition is intense