China Outbound Travel continues to flourish – at the benefit of Australia

Australia might only have a modest market share in China international outbound travel. But its foundations and therefore the prospects are more promising than for most of other areas in this world. This shows another analysis of data of a pilot study on the travel behavior of the Chinese population, recently collected in a survey-at-source with 1’000 respondents (representative of the Chinese travelling population) by myself in cooperation with Survey Yes (Suzhou Zhongyan Network Technology Ltd.).

More to come later in September.

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