Hotels, in particular, holiday hotels, are challenged by the dominance of global booking platforms. As shown in the following remarks, it is worthwhile to pause and take a look at the sales and distribution as a whole. Booking platforms have become a globally dominant sales channel within a very short time. Hardly any provider … Continue reading Local suppliers in the world of global sales platforms: David vs. Goliath?
Digitization is on everyone's lips. We are fascinated by all new possibilities and in joyful expectation about what the future may bring. However, and in relation to the data (big data), which we generate and leave behind from all our activities in Cyberspace, there is - and quite rightly - an ambivalent relationship. In times … Continue reading Digitization – What is really going on? A sober view of a fascinating phenomenon