“Picking up visitors” was yesterday – Myths in destination marketing must be demystified

by Pietro Beritelli and Christian Laesser Please note: This contribution is an abstract of a paper in the recent “Jahrbuch der Schweizerischen Tourismuswirtschaft”. We will provide a full English version soon. Current approaches to destination marketing with the aim of "picking up/ attracting visitors" with the help of communication and sales promotion are under increasing … Continue reading “Picking up visitors” was yesterday – Myths in destination marketing must be demystified

Dynamic pricing in winter sports resorts: No trivial “exercise”

More and more winter sports resorts are implementing dynamic pricing systems to strengthen their profitability. However, the dominant orientation towards demand-dependent sales maximization is not enough. Prices inhibit a large number of different properties, which should be integrated into pricing. And then there is another important ingredient missing from any “normal” dynamic pricing (in other … Continue reading Dynamic pricing in winter sports resorts: No trivial “exercise”

Dealing with overtourism: A complex solution for a simple problem

This contribution starts easy and ends complex. Overtourism is a simple and easy-to-explain challenge. Solutions might be quick and easy. However to get there, we are encountering a serious challenge: The allocation of property rights with regard to public goods. Let me start with a quick diagnosis. Those who have read my first contribution on … Continue reading Dealing with overtourism: A complex solution for a simple problem

Digitization in Tourism – Hold your breath and focus!

Digitization is a multi-layered development in which one easily can lose the overview. However, there are a few clear avenues for entrepreneurial tourism practice that need to be reconsidered, with the primary objective of increasing productivity and earning more revenue: (1) business model configuration (macro level), (2) process design (micro level) and (3) dealing with … Continue reading Digitization in Tourism – Hold your breath and focus!

How to violate every rule in pricing behaviour – and get away with it

Recently I traveled to the US to attend an international tourism research conference. I encountered a pricing behavior of the tourism industry which I have been familiar with for some time. However, it has never ever upset me as much as this time (I shall not use the p…o… word in public). Having stayed in … Continue reading How to violate every rule in pricing behaviour – and get away with it

Serviced Apartments – finally arriving in Switzerland for the benefit of all

Accommodation models are becoming increasingly hybrid. What began with the rapid spread of B & B continues with a growing number of serviced apartments. Thus, a globally widespread form of accommodation (finally) sets foot in Switzerland - for the benefit of the guests as well as the providers. To the surprise of some hoteliers, (serviced … Continue reading Serviced Apartments – finally arriving in Switzerland for the benefit of all

Overtourism – How do we not destroy what we travel for?

An exclusive market study by DGT and AIEST for the ITB Berlin Speakers: Profs. Jürgen Schmude (President of DGT), Harald Pechlaner (President of AIEST), Christian Laesser (Secretary General of AIEST) Tourism is threatening to suffocate itself: due to the limited space, further growth in tourism inevitably leads to ever more and ever greater conflicts in … Continue reading Overtourism – How do we not destroy what we travel for?

The WEF Tourism Competitiveness Report: Measuring the non-Measurable?!

This article discusses the Travel and Tourism Competitiveness Index of the World Economic Forum in the context of existing research on this topic as well as from a methodological perspective. A positive ranking can be achieved when ranking the tourist competitiveness of individual countries, however, a critical examination of the procedure is appropriate. Main criticisms … Continue reading The WEF Tourism Competitiveness Report: Measuring the non-Measurable?!

Switzerland constitutes a very good reason for Chinese people to travel to Europe – but the competition is intense

  Switzerland contributes a great deal to the attractiveness of Europe as a destination for Chinese people. But the number of easily accessible destinations – e.g. due to the abolition of visas, visa facilitation, and better air links - is rapidly increasing for Chinese tourists worldwide. In the competition for their holiday budgets, Europe and … Continue reading Switzerland constitutes a very good reason for Chinese people to travel to Europe – but the competition is intense