China Outbound Travel continues to flourish – at the benefit of Australia

Australia might only have a modest market share in China international outbound travel. But its foundations and therefore the prospects are more promising than for most of other areas in this world. This shows another analysis of data of a pilot study on the travel behavior of the Chinese population, recently collected in a survey-at-source … Continue reading China Outbound Travel continues to flourish – at the benefit of Australia

Switzerland constitutes a very good reason for Chinese people to travel to Europe – but the competition is intense

  Switzerland contributes a great deal to the attractiveness of Europe as a destination for Chinese people. But the number of easily accessible destinations – e.g. due to the abolition of visas, visa facilitation, and better air links - is rapidly increasing for Chinese tourists worldwide. In the competition for their holiday budgets, Europe and … Continue reading Switzerland constitutes a very good reason for Chinese people to travel to Europe – but the competition is intense