by Pietro Beritelli and Christian Laesser Please note: This contribution is an abstract of a paper in the recent “Jahrbuch der Schweizerischen Tourismuswirtschaft”. We will provide a full English version soon. Current approaches to destination marketing with the aim of "picking up/ attracting visitors" with the help of communication and sales promotion are under increasing … Continue reading “Picking up visitors” was yesterday – Myths in destination marketing must be demystified
More and more winter sports resorts are implementing dynamic pricing systems to strengthen their profitability. However, the dominant orientation towards demand-dependent sales maximization is not enough. Prices inhibit a large number of different properties, which should be integrated into pricing. And then there is another important ingredient missing from any “normal” dynamic pricing (in other … Continue reading Dynamic pricing in winter sports resorts: No trivial “exercise”
Together with Alphabet Fleet Management (Switzerland), we at the SBB Lab at the University of St. Gallen have carried out a study on customer benefits and acceptance of automated vehicles in Switzerland. In contrast to the emerging economies of China, Turkey or Brazil, where more people are interested in automated driving, the study shows that … Continue reading Automated driving: It’s not only about the technology but also about the people!
This contribution starts easy and ends complex. Overtourism is a simple and easy-to-explain challenge. Solutions might be quick and easy. However to get there, we are encountering a serious challenge: The allocation of property rights with regard to public goods. Let me start with a quick diagnosis. Those who have read my first contribution on … Continue reading Dealing with overtourism: A complex solution for a simple problem
Australia might only have a modest market share in China international outbound travel. But its foundations and therefore the prospects are more promising than for most of other areas in this world. This shows another analysis of data of a pilot study on the travel behavior of the Chinese population, recently collected in a survey-at-source … Continue reading China Outbound Travel continues to flourish – at the benefit of Australia
Digitization is a multi-layered development in which one easily can lose the overview. However, there are a few clear avenues for entrepreneurial tourism practice that need to be reconsidered, with the primary objective of increasing productivity and earning more revenue: (1) business model configuration (macro level), (2) process design (micro level) and (3) dealing with … Continue reading Digitization in Tourism – Hold your breath and focus!
Recently I traveled to the US to attend an international tourism research conference. I encountered a pricing behavior of the tourism industry which I have been familiar with for some time. However, it has never ever upset me as much as this time (I shall not use the p…o… word in public). Having stayed in … Continue reading How to violate every rule in pricing behaviour – and get away with it
Accommodation models are becoming increasingly hybrid. What began with the rapid spread of B & B continues with a growing number of serviced apartments. Thus, a globally widespread form of accommodation (finally) sets foot in Switzerland - for the benefit of the guests as well as the providers. To the surprise of some hoteliers, (serviced … Continue reading Serviced Apartments – finally arriving in Switzerland for the benefit of all
An exclusive market study by DGT and AIEST for the ITB Berlin Speakers: Profs. Jürgen Schmude (President of DGT), Harald Pechlaner (President of AIEST), Christian Laesser (Secretary General of AIEST) Tourism is threatening to suffocate itself: due to the limited space, further growth in tourism inevitably leads to ever more and ever greater conflicts in … Continue reading Overtourism – How do we not destroy what we travel for?
Dairy farmers are trying to regain dwindling margins. Tourism should be acting like them. No - I did not smoke too much. No, I am not an old Communist who - with the aim of "learning to win" - looks back romantically on Soviet-style socialism. Rather, in the last few days, two messages have gotten … Continue reading Learning from dairy farmers means learning to win!